LikeSNU-서울대 중앙도서관 빅데이터 지식 플랫폼

Your Browsing History

2 More

Consumer reviews analysis on cycling pants in online shopping malls using text mining

Author

Kim C.,Na Y.

Journal Title

Fashion and Textiles

Publication Year

2021

Topics

#Online shopping
#Advertising
#Product

Summary

This study investigated trends and consumer awareness of cycling pants by analyzing online shopping mall reviews using text mining. The analysis revealed a 39% annual increase in cycling pants reviews, with a significant surge in the first half of 2020. Bib shorts were the most preferred product, and size and pad were identified as important keywords in both positive and negative reviews.

Go Source Add to Selection