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대형마트의 서비스 품질이 주부 소비자의 만족도와 충성도에 미치는 영향: 주부의 취업상태를 중심으로
Author
전미영; 김선우; 김난도
Journal Title
소비자정책교육연구
Publication Year
2015
Topics
Summary
This study investigates the impact of service quality (information, product, physical environment) in large discount stores on consumer satisfaction and loyalty among housewives, and examines the differences based on their employment status. The results indicate that product quality has the greatest impact on satisfaction, with information quality being particularly important for employed housewives and product quality for non-employed housewives. Furthermore, the path to repurchase intention through information quality was significant in the employed group, while it was satisfaction in the non-employed group.
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