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소셜미디어 분석을 통한 삭카린나트륨 소비자 인식 조사

Author
이수연; 이원성; 문일철; 권훈정
Journal Title
한국식품위생안전성학회지
Publication Year
2015
Summary

This study investigated consumers’ perceptions of sodium saccharin through social media content analysis. The results showed that consumers are interested in the expansion of sodium saccharin usage, and search volume increased when related news was reported. Distrust of the government and companies significantly influenced consumer reactions.

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