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서울대학교 구성원들의 에너지 절약행동에 영향을 끼치는 심리적 요인 분석 - 계획된 행동이론을 바탕으로 -

Author
기재홍; 김우창; 송해; 최종민; 윤순진
Journal Title
에너지기후변화교육
Publication Year
2017
Summary

This study analyzed the psychological factors influencing energy saving behavior of Seoul National University members using the Theory of Planned Behavior and Personal Norm, employing a survey and linear regression analysis. The results showed that subjective norms and personal norms significantly impacted energy saving behavior, and the explanatory power increased when personal norm was added. This suggests that psychological factors are more effective than socio-economic variables in understanding the energy saving behavior of university members.

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