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잠재계층 분석과 의사결정나무 분석을 활용한 공연 예술 시장세분화 연구: 저빈도 관객을 중심으로

Author
이유석; 이지수; 김상훈
Journal Title
소비자학연구
Publication Year
2020
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Summary

This study aims to provide implications for the expansion and improvement of the domestic performing arts market through segmenting the market focused on infrequent attendees. Utilizing latent class analysis and decision tree analysis minimizes subjective judgment, identifying the omnivore group as a target market. Participation in performing arts related class, age, and perceived social status were identified as key variables for identifying the omnivore market.

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의사결정나무모형을 이용한 공연예술시장의 소비자그룹 분석

유은영, 진현정 · 2014

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Ozhegova A.,Ozhegov E.M. · 2020

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전통예술 공연 시장 확대를 위한 관객 유형화와 관객 유형 변화 요인에 관한 연구 The Typology and their Determinants for Traditional Performing Arts Attendance

임승희 · 2014

문화산업연구

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