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브랜드 포지셔닝을 통한 캐릭터 부가상품 개발 사례연구 - 생활 속 캐릭터상품 개발지원사업 수행결과를 바탕으로 -

Author
소문재
Journal Title
브랜드디자인학연구
Publication Year
2015
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Summary

This study analyzes the current status of the domestic character merchandise industry based on original animation characters and presents a case study of product planning and launch of umbrella and raincoat products through brand positioning of a specific character. The results showed that the successful launch of products reflecting brand positioning analysis and the manufacturer's problems led to successful project execution, and seeks to explore mutual benefit strategies for the character merchandise business.

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브랜드 포지셔닝을 통한 캐릭터 부가상품 개발 사례연구 - 생활 속 캐릭터상품 개발지원사업 수행결과를 바탕으로 - A Case Study on Additional Character Product Development through Brand Positioning - Based on the Result of KOCCA Supporting Business Named 'the Character Product Development Inside Life' -

소문재 · 2015

브랜드디자인학연구

유아용품의 만족도 제고를 위한 애니메이션 캐릭터 활용방안에 관한 연구 - 1-6세 애니메이션 캐릭터를 중심으로 - A Study on the design application plan of animation characters in order to enhance the customer satisfaction of baby products - The target/focus group are animation characters for ages 1-6 year olds -

장근영; 김면 · 2013

디지털디자인학연구

国产原创动漫的品牌化打造论析 / On the Domestic Brand to Create Original Animation

荣韬; Rong Tao · 2014

河南科技学院学报（社会科学版） / Journal of Hennan Institute of Science and Technology (Social Sciences Edition)

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