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라이프 스타일에 따른 헤어관리 행동

Author
이동효, 김명우
Journal Title
한국디자인문화학회지
Publication Year
2016
Topics
Summary

This study aims to provide basic data for beauty marketing by analyzing the differences in hair care perception and attitude according to women's lifestyles. A survey of 480 women residing in the Seoul metropolitan area revealed that lifestyles were divided into ‘value-seeking’, ‘convenience-seeking’, and ‘rational-seeking’ groups, with the ‘value-seeking’ group showing higher hair care perception and attitude. Therefore, differentiated hair style service development and marketing are needed to meet the high interest in trends, style, individuality, and diversity.

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라이프 스타일에 따른 헤어관리 행동 Hair Care Behavior Depending on the Life Style

이동효; 김명우 · 2016

한국디자인문화학회지

헤어에 대한 만족도와 관심도에 따른 헤어스타일 선택행동과 미용서비스 이용행동에 관한 연구

이세희, 이소영 · 2014

한국인체미용예술학회지

라이프스타일 유형에 따른 미용실 선택속성과 뷰티관리행동의 차이에 대한 연구 A Study on the Difference between Selection Attributes of Hair Salon and Beauty Management Behaviors by Lifestyle Types

김인옥; 이명희 · 2019

한국디자인문화학회지

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