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국화 수출 확대를 위한 일본 소비자의 상품 선호도 분석

Author
임진희, 서지연, 심명선
Journal Title
원예과학기술지
Publication Year
2013
Topics
Summary

This study aims to investigate the purchasing characteristics of Japanese consumers for chrysanthemums to establish strategies for expanding Korean chrysanthemum exports. Survey results indicated that casual flowers were valued in the order of flower color, shape, and packaging, while cut flowers prioritized flower shape, color, and price. Customized product development and strengthened promotion considering age-related and cluster-specific purchasing characteristics are necessary.

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국화 수출 확대를 위한 일본 소비자의 상품 선호도 분석 Characteristics That Affect Japanese Consumer Preferences for Chrysanthemum

임진희; 서지연; 심명선 · 2013

원예과학기술지

중국과 러시아 시장의 스프레이 국화 선호도 분석

임진희, 서지연, 심명선 · 2013

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Conjoint 분석을 통한 주요 절화류의 소비 예측 분석

임진희, 심명선, 서지연, 백이화 · 2014

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