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Mass Media Technologies and Popular Music Genres: K-pop and YouTube

Author
오인규, 이효정
Journal Title
Korea Journal
Publication Year
2013
Summary

This study emphasizes the importance of mass media technologies in the birth of popular music genres, particularly analyzing the factors behind K-pop’s global success through YouTube. Korean entertainment firms utilized YouTube’s free music distribution method to reduce global market entry costs, contributing to K-pop’s leading position in the niche market.

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Mass Media Technologies and Popular Music Genres: K-pop and YouTube

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