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모바일 메신저 중독에 영향을 미치는 선행 요인에 관한 연구

Author
김병수
Journal Title
디지털융복합연구
Publication Year
2014
Summary

This study analyzed 278 participants who had used KakaoTalk for more than 6 months to identify the preceding factors influencing mobile messenger addiction. The results showed that mobile messenger habit significantly affected addiction, but user satisfaction did not, and social relationship formation and flow played a crucial role in habit formation. Based on these findings, it is expected to contribute to the establishment of policies and strategies for preventing addiction.

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모바일 메신저 중독에 영향을 미치는 선행 요인에 관한 연구 A Study on Antecedents of User Addiction in Mobile Messenger Services

김병수 · 2014

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