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쿠쿠(CUCKOO)전자 구본학의 경영이념과 경영전략에 관한 연구

Author
임상혁, 임병준
Journal Title
경영사연구
Publication Year
2016
Topics
Summary

CUCKOO has grown into the leading electric pressure rice cooker company through 34 years of dedicated development and a management innovation focused on turning crises into opportunities, along with a quality strategy. Currently a mid-sized company, CUCKOO continues to grow and challenge the global market. This study aims to derive theoretical and academic implications of the management philosophy and strategies of CUCKOO’s CEO, Gu Bon-hak.

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