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온라인 불편광고와 이용자의 인식에 관한 연구

Author
이경렬, 이희복, 홍문기
Journal Title
광고학연구
Publication Year
2016
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Summary

This study investigated the perception of disruptive elements in online advertising among 1,101 online users. The analysis revealed that ads without a close button were the most disruptive type of online advertising, and there were differences in perception of ad types based on gender and age. The study suggests the need for legal and institutional regulations regarding online disruptive advertising and the establishment of an effective system to protect consumer rights.

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