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주의력결핍 과대행동장애 치료 행위의 메시지 프레이밍설득 효과: 관여도와 주관적 지식의 역할을 중심으로

Author
진범섭
Journal Title
PR연구
Publication Year
2016
Summary

This study investigated the effect of gain and loss message framing regarding ADHD treatment on parents' attitudes and purchase intentions. The results showed that gain-framed messages had a greater positive impact on attitudes and purchase intentions towards ADHD medication than loss-framed messages, and the framing effect varied depending on involvement and subjective knowledge levels.

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