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융복합 시대 게임 사용자들의 유저 커뮤니티 참여 의도에 영향을 미치는 선행 요인에 관한 연구

Author
홍세일, 김병수
Journal Title
디지털융복합연구
Publication Year
2016
Summary

This study analyzed the factors influencing game users' intention to participate in user communities by integrating the theory of reasoned action and perceived risk. As a result of PLS analysis on 110 Sudden Attack game users, perceived usefulness and playfulness were found to be important in forming attitudes toward the community, but perceived risk did not have a significant effect. The findings can be used by game developers and distributors to establish strategies for activating user communities.

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