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Sport, culture and advertising : identities, commodities and the politics of representation
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International marketing and the country of origin effect : the global impact of 'made in Italy'
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Fashion branding and consumer behaviors : scientific models
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Sport consumer behaviour : marketing strategies
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Materials and technology for sportswear and performance apparel
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The Sports Business in The Pacific Rim : Economics and Policy
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Back to the future : using marketing basics to provide customer value : proceedings of the 2017 Academy of Marketing Science (AMS) annual conference
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Handbook of culture and consumer behavior
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The strategic positioning of store brands in retailer-manufacturer bargaining
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Sport marketing
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The influence of culture on the shopping intention of consumers : shopping intention and culture: a Malaysian view
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중국시장에서의 한국제품경쟁력 실태조사 : 가전제품과 휴대전화기를 중심으로 =
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'못난' 한국패션을 까다 : 디자이너 심상보 썰
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Sport in Scandinavia and the Nordic countries
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Impulse buying behavior in shopping malls : a Malaysian perspective : the impulse buying behavior among consumers in the shopping malls in Malaysia
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Designing apparel for consumers : the impact of body shape and size
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Machines that become us : the social context of personal communication technology
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International sports economics comparisons
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La science du shopping : comment le merchandising influence l'achat
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Consumer behaviour in sport and events : marketing action
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