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캠핑텐트 구매자의 선택속성에 따른 인지부조화와 구매행동의 관계

Author
조성진, 조한범, 김인재
Journal Title
한국사회체육학회지
Publication Year
2013
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Summary

This study empirically identified the relationship between the buyer’s purchase behavior and cognitive dissonance depending on the selection attributes of camping tent buyers through a survey of users of the Songnisan Sanaeri camping facilities. The results showed that symbolic benefits and information sources affected cognitive dissonance, while warranty, prestige, and symbolic benefits influenced negative purchase behavior, and warranty, prestige, and information sources affected positive purchase behavior.

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캠핑텐트 구매자의 선택속성에 따른 인지부조화와 구매행동의 관계 The Relationship between the Buyer’s Purchase Behavior and Cognitive Dissonance Depending on Camping Tent Buyers’ Selection Attributes

조성진; 조한범; 김인재 · 2013

한국사회체육학회지

The Relationship between the Buyer's Purchase Behavior and Cognitive Dissonance Depending on Camping Tent Buyers' Selection Attributes

Sung Jin Cho; Han Beom Cho; In Jae Kim · 2013

Journal of Sport and Leisure Studies

The Effects of Social Influence and Cognitive Dissonance on Travel Purchase Decisions

Tanford, S.; Montgomery, R. · 2015

Journal of Travel Research

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