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베트남 내 기업의 사회적 책임(CSR) 동향과 유형 연구: 한국, 베트남, 일본 기업의 SR활동을 중심으로

Author

정혜영, 최병헌

Journal Title

동남아시아연구

Publication Year

2016

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Summary

This study examines the socio-cultural background of the growing importance of Corporate Social Responsibility (CSR) in Vietnam and analyzes the CSR activities valued by the government and local communities. Survey results indicate a close relationship between corporate SR activities and brand trust and consumer purchase intention, with Vietnamese companies tending to view SR activities as costs, while Korean and Japanese companies demonstrate positive changes through diverse SR activities. Notably, Japanese companies excel in developing localized business models and partnerships with stakeholders, exhibiting characteristics of strategic CSR and Creating Shared Value (CSV).

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