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베이커리 판촉 행사 참여도가 재구매 의도 및 추천 의도에 미치는 영향
Author
엄태성, 변광인, 김동진
Journal Title
Culinary Science & Hospitality Research
Publication Year
2008
Topics
Summary
This study examines the properties of bakery usage based on demographic variables and the impact of participation in promotional events on repurchase and recommendation intention. A survey revealed a significant effect of promotional event participation on both repurchase and recommendation intention, providing data useful for bakery management.
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