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호텔 예식 선택 속성의 만족도와 행동의도에 관한 연구 - 라이프스타일을 중심으로 -

Author
유경민, 박정하
Journal Title
Culinary Science & Hospitality Research
Publication Year
2010
Summary

This study analyzed the impact of lifestyle on satisfaction and behavioral intention regarding hotel wedding selection attributes, targeting customers who experienced deluxe hotel weddings in Seoul and Daejeon. Factor analysis revealed 4 factors of lifestyle and 5 factors of wedding selection attributes, and differences in hotel selection attributes were observed based on lifestyle, while wedding satisfaction influenced behavioral intention.

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호텔 예식 선택속성의 중요도와 행동의도에 관한 연구:20~30대 라이프스타일을 중심으로

박정하, 김시중 · 2009

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특 1급 호텔의 웨딩 선택속성이 고객 감정반응과 행동의도에 미치는 영향에 관한 연구 The Impact of Selection Attributes for Five-star Hotels' Weddings on Customers' Emotions and Behavioral Intentions

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호텔레스토랑에서 고객의 소비 라이프 스타일에 따른 와인 선택속성이 고객만족에 미치는 영향 The Effects of Customer’s Consumption Life Style and Wine Selected Attributes on Customer Satisfaction in Up-scaled Hotel Restaurant

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