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외식프랜차이즈 관계규범이 공정성과 재계약의도에 미치는 영향에 관한 연구

Author
서태수, 박선희
Journal Title
Culinary Science & Hospitality Research
Publication Year
2013
Summary

This study analyzes the impact of relational norms on franchisees' perceived fairness and, ultimately, their intention to renew contracts within the restaurant franchise relationship. A survey was conducted on franchises with 100 or more stores in Seoul, Incheon, and Gyeonggi Province, analyzing 515 responses. The research findings aim to contribute to the positive relationship building in the restaurant franchise industry and provide a conceptual framework for improving franchisee satisfaction and performance.

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외식 프랜차이즈 가맹본부의 관계유대 전략이 가맹점의 재계약의도에 미치는 영향 The Effect of Relational Bonding Strategies of A Franchisor on Recontracting Intention of a Franchisee in Foodservice Context

문행우; 김종호 · 2014

유통경영학회지

외식사업 프랜차이즈 시스템에서 공정성 인지도와 성과의 관계 및 성별의 조절효과

김길선, 안관영 · 2009

경영교육연구

외식프랜차이저 선택결정요인이 경영성과 및 재계약의도에 미치는 영향: 부산지역 외식프랜차이지를 중심으로 The effects of determinant factors of selecting food service franchisor on management performance and intention of recontract : Centered on the food service franchisees in Busan

정애영; 이준혁 · 2016

호텔경영학연구

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