LikeSNU-서울대 중앙도서관 빅데이터 지식 플랫폼

강원도 영동권 지역 생선회 전문점의 유형적 근거가고객의 감정반응과 재구매 행동에 미치는 영향

Author

윤태환

Journal Title

한국식품조리과학회지

Publication Year

2013

Topics

#Pleasure
#Path analysis
#Psychology

Summary

This study investigated the influence of tangible clues of raw-fish restaurants in the eastern area of Kangwon-province on consumers' emotional responses and repurchasing behavior. The results showed that exterior and interior facilities, and tactile stimuli positively influenced consumers' pleasure and arousal, which in turn significantly affected repurchasing behavior.

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