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확장된 계획행동이론을 적용한 CIS국가 의료관광객의 의사결정 연구

Author
유근준, 엘리자, 이승곤
Journal Title
경관과 지리
Publication Year
2013
Summary

This study analyzed the decision-making process of medical tourists from CIS countries using the extended Theory of Planned Behavior. The results showed that prior knowledge, attitude, and perceived behavioral control directly influenced behavioral intention. This suggests the importance of forming a positive image of Korean medical tourism and providing accurate information to attract medical tourists from CIS countries.

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확장된 계획행동이론을 적용한 CIS국가 의료관광객의 의사결정 연구 A study for Desicion-making process of CIS country medical tourists using Extended Theory of Planned Behavioron

유근준; 엘리자; 이승곤 · 2013

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중국 여성소비자들의 한국의료관광 행동 의도에 관한 실증연구 - 계획적 행동이론을 중심으로

노복동, 문철주 · 2016

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