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Affective Evaluation of Interior Design of Commercial Cars using 3D Images

Author
박건우, 박재규, 최재호, 정의승
Journal Title
대한인간공학회지
Publication Year
2014
Summary

This study analyzed the impact of interior design elements – color, embossing, and gloss – on consumer preferences for commercial cars using 3D images. The experiment revealed that beige color "A" type and non-gloss design were the most preferred in terms of affective vocabularies and overall preference.

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Affective Evaluation of Interior Design of Commercial Cars using 3D Images

박건우; 박재규; 최재호; 정의승 · 2014

대한인간공학회지

Affective Evaluation of Interior Design of Commercial Cars using 3D Images

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