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지역신문을 통해 본 ‘강남스타일’에 대한 담론 분석 - 『강남·서초 내일신문』 기사를 중심으로 -

Author
이은애
Journal Title
한국문예비평연구
Publication Year
2014
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Summary

This study analyzes the ‘Gangnam discourse’ appearing in the local newspaper 『Gangnam·Seocho Naeil Shinmun』 after the ‘Gangnam Style’ craze of Psy, tracing how ‘Gangnam’ as an urban space has transformed into a ‘discursive space’. The analysis reveals that the ‘Gangnam discourse’ showcases a consumer subject through differentiation from non-Gangnam areas, is formed based on a manipulated tradition rooted in materialism, and lacks a unique ‘Gangnam’ style.

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