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라이프스타일에 따른 지역축제 선택속성이 고객유형별 차이와 고객반응에 미치는 영향에 연구 - 포천 이동갈비바비큐축제 -

Author
송수익
Journal Title
Culinary Science & Hospitality Research
Publication Year
2015
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Summary

This study analyzed the differences in festival selection attributes and customer responses based on the dietary lifestyles of visitors to the Pocheon Moving Galbi BBQ Festival. The results suggest the need for developing family-oriented traditional cultural experience and relaxation programs, affordable BBQ menus, and focusing on experience programs rather than cleanliness, considering the festival's outstanding natural scenery.

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라이프스타일에 따른 지역축제 선택속성이 고객유형별 차이와 고객반응에 미치는 영향에 연구 - 포천 이동갈비바비큐축제 - Study of a Local Festival through Differences and Responsive to the Effects of Selected Customer Lifestyle Attributes - Pocheon Beef Ribs Barbecue Festival -

송수익 · 2015

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최영민, 길가영 · 2017

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