Save as My Collection

LikeSNU 서울대학교 도서관
SNU Big Data Knowledge Information Platform

What is LikeSNU

Full Menu

AI

Your Browsing History

42 More

Report registration
  • Type
  • Title
  • Group
  • Link
  • Thumbnail
Paper List
Paper List (0Count) Export to Excel

There is no data.

문화마케팅 관심도에 따른 기업이미지 및 의복구매행동에 관한 연구 - 유니클로 브랜드를 중심으로 -

Author
류미애, 박옥련
Journal Title
경영과 정보연구
Publication Year
2012
Topics
Summary

This study empirically analyzed the impact of interest in cultural marketing on corporate image and the impact of corporate image on consumers' clothing purchase behavior, focusing on the UNIQLO brand. The analysis revealed that higher interest in cultural marketing leads to a more trustworthy perception of UNIQLO, which in turn enhances clothing purchases and satisfaction.

Go Source Add to Selection

Quotation Papers(0)

List of papers cited by this paper

Thesis Indicator

Related Content

LikeSNU analyzes your query semantically to recommend related resources.

Previous
Next
Previous
Next
Previous
Next
TOP