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커피전문점 제품 및 서비스 품질개선 방안
Author
장요한, 최은송, 곽춘종
Journal Title
경영과 정보연구
Publication Year
2013
Topics
Summary
This study aims to propose ways to improve service and product quality in the growing coffee shop market with increasing consumer demand. Utilizing the SERVQUAL model and Quality Function Deployment (QFD) technique, the research identifies customer requirements and derives quality improvement strategies by analyzing the market competitiveness of three coffee shops.
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