LikeSNU-서울대 중앙도서관 빅데이터 지식 플랫폼

축제의 참여제약 요인과 관람객의 협상노력을 통한 축제만족에 대한 연구

Author

김한주

Journal Title

경영과 정보연구

Publication Year

2014

Topics

#Psychology

Summary

This study examined the relationship between festival participants’ constraints and negotiation efforts, as well as the impact of negotiation efforts on festival satisfaction. The results showed that interpersonal and structural constraints positively influenced negotiation efforts, and festival participation had a positive impact on cognitive, emotional experiences, and satisfaction.

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