Save as My Collection

LikeSNU 서울대학교 도서관
SNU Big Data Knowledge Information Platform

What is LikeSNU

Full Menu

AI

Your Browsing History

36 More

Report registration
  • Type
  • Title
  • Group
  • Link
  • Thumbnail
Paper List
Paper List (0Count) Export to Excel

There is no data.

지각된 선물가치가 관계에 미치는 영향

Author
류묵인, 문연희, 최지호
Journal Title
상품학연구
Publication Year
2015
Topics
Summary

This study empirically analyzed the impact of the economic and psychological value of gifts on relationships from the perspective of the gift recipient, mediated by positive emotion and recognition. The results showed that the psychological and economic value of gifts positively influence perceived gift value, which in turn leads to positive emotions towards the gift giver and enhanced relationship. This research contributes theoretically by analyzing gift exchange behavior from the recipient's perspective and provides practical implications for gift marketing activities.

Go Source Add to Selection

Quotation Papers(0)

List of papers cited by this paper

Thesis Indicator

Related Content

LikeSNU analyzes your query semantically to recommend related resources.

Previous
Next
Previous
Next
Previous
Next
TOP