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기대불일치의 긍정적 속성과 부정적 속성이 대학생의 만족도와 충성도에 미치는 차별적 영향

Author
손경애
Journal Title
경영과 정보연구
Publication Year
2015
Summary

This study analyzed the differential effects of positive and negative expectation disconfirmation on the satisfaction and loyalty of university students in their school life. The results showed that positive disconfirmation had a positive effect on satisfaction, while negative disconfirmation had a negative effect. Negative disconfirmation also had a significant impact on loyalty. This suggests that negative disconfirmation has a stronger impact on satisfaction and loyalty than positive disconfirmation.

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기대불일치의 긍정적 속성과 부정적 속성이 대학생의 만족도와 충성도에 미치는 차별적 영향 The Independent Impacts of Positive and Negative Attributes of Disconfirmation on Satisfaction and Loyalty of University Students

손경애 · 2015

경영과 정보연구

예체능계열 대학생의 기대불일치와 만족도 및 충성도의 관계

김일광 · 2016

디지털융복합연구

기대불일치와 놀람: 대학 이미지의 형성과 상실 Disconfirmation and Surprise: Formation and Loss of University Image

박성용; 김준석; 나철희 · 2016

문화산업연구

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