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소닉로고의 브랜딩효과 연구: 소닉로고와 비주얼로고의 순서적 관계를 중심으로

Author
성영신, 정수정, 정선주
Journal Title
한국심리학회지: 소비자·광고
Publication Year
2011
Summary

This study investigated the impact of the sequential relationship between sonic and visual logos on brand memory and preference. The results showed that presenting sonic and visual logos simultaneously was the most effective branding method, and the sequential relationship significantly influenced brand memory and preference.

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