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스마트폰 애플리케이션에 나타난 인도 문화콘텐츠 연구

Author

김윤호, 이명무

Journal Title

남아시아연구

Publication Year

2012

Topics

#Advertising

Summary

This study aims to identify the usage and consumption patterns of Indian cultural content delivered through smartphone applications in the rapidly growing Indian telecommunications and mobile app markets. By analyzing top apps on the App Store and Google Play, investigating app usage by category, conducting in-depth user review analysis, and performing a SWOT analysis, the study seeks to expand the scope of digital Indian culture and explore strategies for Korean companies to enter the Indian app market.

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