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구조방정식모델에서 통제변수를 사용한 연구모델의 분석: 채널연구에서 힘, 만족, 장기 지향성 중심으로
Author
우종필
Journal Title
유통연구
Publication Year
2015
Topics
Summary
This study analyzed the impact of control variables on the relationship between franchise headquarters' power, franchisees' satisfaction, and long-term orientation. In the model without control variables, coercive power negatively affected satisfaction, while non-coercive power had a positive impact; however, with control variables, only economic satisfaction significantly influenced long-term orientation. These findings demonstrate the substantial impact of control variables on the causal relationships between variables.
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