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커피전문점의 디저트 메뉴품질에 따른 고객 행동의도 연구: 대구지역 카페를 중심으로

Author
손송이, 권재일
Journal Title
한국외식산업학회지
Publication Year
2014
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Summary

This study analyzes the effect of dessert menu quality at cafes in Daegu on customer behavioral intentions to suggest ways to increase sales. The survey results showed a significant causal relationship between menu quality and customer behavioral intention. Dessert cafes should focus on increasing customer satisfaction, loyalty, revisit intention, and word of mouth to increase profits.

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커피전문점의 디저트 메뉴품질에 따른 고객 행동의도 연구: 대구지역 카페를 중심으로 Customer's behavioral intention on the dessert menu quality at a coffee shop: Focusing on the cafes in Daegu areas

손송이; 권재일 · 2014

한국외식산업학회지

디저트 카페의 메뉴품질이 고객만족과 구매행동에 미치는 영향 -메뉴 명성의 조절효과- Effect of Dessert Cafe’s Menu Quality on Customer Sastisfaction and Purchasing Behavior-Control Effect of Menu Reputation-

임지영; 고호용; 이승주 · 2023

한국외식산업학회지

디저트 카페에 대한 소비자의 인식 및 이용행태 연구

나성주, 장명하, 이소영, 강근옥 · 2023

한국외식산업학회지

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