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대학에서 온․오프라인 결합 형태로 이루어지는 강좌의 충성도에 관한 연구 - 학습동기, 만족도, 학습참여, 충성도 간의 구조적 관계 탐색 -

Author
정한호
Journal Title
교육정보미디어연구
Publication Year
2016
Summary

This study explored the impact of learning motivation, satisfaction, and engagement on loyalty in blended learning courses, confirming that functional engagement, satisfaction, practical motivation, and social motivation are key factors influencing loyalty. A survey was conducted with 374 university students, and structural relationships were analyzed using AMOS. The findings provide theoretical and practical implications for blended learning in higher education.

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대학에서 온․오프라인 결합 형태로 이루어지는 강좌의 충성도에 관한 연구 - 학습동기, 만족도, 학습참여, 충성도 간의 구조적 관계 탐색 - A Study of Loyalty to ‘On - Off Line based Course’ of University - Analysis of the relationship among learning motivation, satisfaction, learning engagement, and loyalty -

정한호 · 2016

교육정보미디어연구

모바일 기반 온라인 강좌에 대한 성인학습자의 학습동기, 학습참여, 충성도에 관한 구조적 분석

정한호 · 2016

평생학습사회

모바일 기반 온라인 강좌에 대한 성인학습자의 학습동기, 학습참여, 충성도에 관한 구조적 분석 A Structure Analysis of the Relationship among Adult Learners’ Learning Motivation, Learning Engagement, and Course Loyalty to Mobile Based Online Courses

정한호 · 2016

평생학습사회

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