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농촌테마공원 이용객의 선택속성에 대한 중요도와 만족도 분석- 안성팜랜드를 중심으로 -
Author
백윤기, 김나영, 전인철, 김용근
Journal Title
농촌계획
Publication Year
2013
Topics
Summary
This study examined the importance-satisfaction perception of selective attributes of a rural theme park with its visitors, aiming to suggest operational methods and implications. The analysis revealed high ratings for the attractiveness of the natural landscape and the excellence of the surrounding environment, but user satisfaction was lower than importance across all items. Improvements are needed in areas such as the diversity of festival events, accessibility of public transportation, appropriate pricing, and service levels.
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