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한중일 비즈니스 협상과 문화의 고찰
Author
김미정, 채대석
Journal Title
통상정보연구
Publication Year
2010
Topics
Summary
This study examines the impact of cultural differences in international business negotiation, particularly analyzing the cultural differences between Korea, China, and Japan. Understanding the counterpart's behavior and culture, and utilizing an interest-based negotiation strategy are crucial for successful negotiations.
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