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서비스산업 경쟁력 개발 방안에 관한 연구 -전남 관광산업 중심으로-

Author

임준형, 김창봉

Journal Title

e-비즈니스연구

Publication Year

2007

Topics

#Business and Management

Summary

This study aims to strengthen the competitiveness of the tourism industry in Jeollanam-do to improve Korea's service account deficit and foster future strategic industries. Based on Porter's cluster theory, the study analyzes the competitive factors of tourism in Jeollanam-do, identifies the relationship between these factors and performance, and proposes tourism policy alternatives. The results indicate that factor conditions, demand conditions, firm strategy, competitive conditions, related industries, and supporting industries influence tourism performance.

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