LikeSNU-서울대 중앙도서관 빅데이터 지식 플랫폼

기업의 공연문화서비스에 대한 경험적 특성이 재경험의도에 미치는 영향

Author

유호종

Journal Title

e-비즈니스연구

Publication Year

2010

Topics

#Psychology

Summary

This study analyzed the impact of consumers’ experiential attributes (hedonism, symbolism, aesthetics, interaction) of corporate performing arts services on their emotions and revisit intention. The results showed that experiential attributes influence consumers’ emotions, and emotions partially influence revisit intention.

Journal Influence

[e-비즈니스연구]