LikeSNU-서울대 중앙도서관 빅데이터 지식 플랫폼

모바일 SNS의 서비스 품질이 지속적 이용 및 추천의도에 미치는 영향에 관한 연구

Author

양재훈

Journal Title

e-비즈니스연구

Publication Year

2012

Topics

#Service quality
#Service provider
#Computer Science

Summary

This study examined the impact of mobile SNS service quality factors (information quality, reliability, hedonic quality) on users’ continuous use and recommendation intention. Hedonic quality had the greatest impact on reuse and recommendation intention through immersion, and reliability positively influenced reuse and recommendation intention without affecting immersion.

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