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브랜드 스케이핑을 적용한 플래그쉽 스토어 공간디자인에 관한 연구

Author
최형욱, 김주연, 안진근
Journal Title
한국공간디자인학회 논문집
Publication Year
2013
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Summary

This study analyzes the space design of flagship stores applying brand scaping to explore the direction of spaces with emotional and cultural consumption functions. By applying brand scaping elements to flagship stores, it proposes a space design that forms a cultural experience space, maximizes brand image, and enhances brand value through consumer communication.

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