LikeSNU-서울대 중앙도서관 빅데이터 지식 플랫폼

SNS를 활용한 광고 유형에 대한 연구

Author

정준화

Journal Title

e-비즈니스연구

Publication Year

2014

Topics

#Advertising

Summary

This study investigates the SNS advertising market and finds that companies can achieve real-time communication, pull communication, build trust relationships with users, and enable message sharing through SNS advertising. Furthermore, SNS advertising has the characteristic of being continuously disseminated through networks.

Journal Influence

[e-비즈니스연구]