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소비자의 관계효익과 공정성 지각이 프랜차이즈 점포와의 장기적 관계지향성에 미치는 영향: 헤어서비스를 대상으로

Author
신봉섭
Journal Title
한국창업학회지
Publication Year
2014
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Summary

This study analyzes the effects of customers’ relationship benefit and perceived fairness on long-term relationship orientation through satisfaction and trust in the hair service market. The analysis revealed a statistical difference in relationship benefit perception between franchise and general stores, but not in perceived fairness. The findings will strengthen the theoretical background of relationship marketing and provide valuable insights for marketing strategies in hair service stores.

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소비자의 관계효익과 공정성 지각이 프랜차이즈 점포와의 장기적 관계지향성에 미치는 영향: 헤어서비스를 대상으로 The Influence of Consumers' Perception toward Relationship Benefit and Fairness on Long-term Relationship Orientation with Franchise store : Focus on hair service

신봉섭 · 2014

한국창업학회지

뷰티 서비스업의 관계효익이 관계의 질과 장기지향성에 미치는 영향 The Effect of Relationship Benefits on Relationship Quality and Long-Term Orientation in Beauty Service Industry

태동숙 · 2023

한국화장품미용학회지

The effects of relationship benefits and communication on relationship quality and long-term orientation - Focused on beauty service stores

Sungeun Kim; Myung-Sun Chung · 2015

The Research Journal of the Costume Culture

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