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한국과 중국 이동통신 산업의 사회적 책임활동 비교: SK 텔레콤과 차이나 모바일 사례 중심으로
Author
신지숙, 문용호
Journal Title
유라시아연구
Publication Year
2009
Topics
Summary
This study compares and analyzes the CSR activities of SK Telecom in Korea and China Mobile in China, presenting the characteristics and implications of each country. Both companies pursue strategic CSR, but differ in their focus on stakeholders and CSR content. These differences stem from disparities in IT penetration, economic development stages, and socio-cultural backgrounds.
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