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소비자의 라이프스타일(VALS)이 친환경 소비태도-의도-행동에 미치는 영향에 관한 연구

Author
서여주, 임은정, 김현정
Journal Title
소비자문제연구
Publication Year
2015
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Summary

This study analyzed the impact of lifestyle (VALS) on green consumption attitude-intention-behavior based on the Theory of Planned Behavior. The results showed that consumer lifestyle significantly influenced green consumption attitude, which in turn affected intention, and intention influenced actual behavior. This can serve as basic data for establishing consumer behavior and policies for the transition to a sustainable consumption society.

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소비자의 라이프스타일(VALS)이 친환경 소비태도-의도-행동에 미치는 영향에 관한 연구 A study on the effect of consumer lifestyle(VALS) on eco-friendly consumption attitudes, behavior intentions and behavior

서여주; 임은정; 김현정 · 2015

소비자문제연구

패션소비자의 환경지식, 친환경 태도가 친환경 패션제품 구매에 미치는 영향 Environmental Knowledge, Eco-Friendly Attitude and Purchase Intention about Eco-Friendly Fashion Products of Fashion Consumers

박성희; 오경화 · 2014

한국의류산업학회지

Factors Affecting Green Purchase Behaviour and Future Research Directions

Joshi, Yatish; Rahman, Zillur · 2015

International Strategic Management Review

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