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웨딩산업 현황분석 및 유통경로 개선을 통한 산업 발전방안 : 웨딩 오픈마켓의 활성화를 중심으로

Author
윤희욱, 박진용, 박경도
Journal Title
사회과학연구
Publication Year
2009
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Summary

This study analyzes the factors hindering the potential growth of the domestic wedding industry and aims to promote industrial development through analysis and prediction of consumer trends. To achieve successful development of the wedding industry, the study proposes stage-by-stage development plans including establishing industrial infrastructure, systematically collecting information, fostering experts, enhancing service competitiveness, improving distribution channels, and cooperating with other industries, and suggests a wedding open market as an alternative for improving the distribution system.

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결혼서비스 시장의 건전성 및 소비자지향성 확보 방안 Measures to Ensure the Soundness and Consumer Orientation of the Wedding Service Market

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苏州婚纱礼服出口竞争力提升的路径研究 / A Study on the Paths to Export Competitiveness of Suzhou Wedding Dresses

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苏州市职业大学学报 / Journal of Suzhou Vocational University

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