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웨딩산업 현황분석 및 유통경로 개선을 통한 산업 발전방안 : 웨딩 오픈마켓의 활성화를 중심으로

Author

윤희욱, 박진용, 박경도

Journal Title

사회과학연구

Publication Year

2009

Topics

#Business and Management

Summary

This study analyzes the factors hindering the potential growth of the domestic wedding industry and aims to promote industrial development through analysis and prediction of consumer trends. To achieve successful development of the wedding industry, the study proposes stage-by-stage development plans including establishing industrial infrastructure, systematically collecting information, fostering experts, enhancing service competitiveness, improving distribution channels, and cooperating with other industries, and suggests a wedding open market as an alternative for improving the distribution system.

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