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소셜 미디어 시대의 국정소통에 관한 담론

Author

송수근, 김종호

Journal Title

분쟁해결연구

Publication Year

2012

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Summary

This paper discusses the changes in national communication methods due to changes in the media environment, particularly the impact of the spread of social media on communication between the government and the public. Social media enables two-way communication and participation, departing from one-way information delivery, and argues that government public relations should shift from governance to co-governance, from publicity to communication, and from conflict resolution to building government trust.

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