LikeSNU-서울대 중앙도서관 빅데이터 지식 플랫폼

2014 지방선거 홍보활동 평가와 대안

Author

박명호, 차홍석, 이효걸

Journal Title

분쟁해결연구

Publication Year

2014

Topics

#Local election
#Politics and Public

Summary

This study evaluates the National Election Commission's publicity activities for the 2014 local elections and proposes alternatives such as developing continuous evaluation indicators for publicity activities, shifting to constant publicity and appropriate role sharing, strengthening online publicity, and linking with school and civic education. The publicity effect varied depending on region and generation, and online publicity can provide voters with continuous political and election information.

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