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국내 약국 서비스환경 요인 정립을 위한 탐색적 연구

Author
김병화, 박종덕
Journal Title
인문사회 21
Publication Year
2017
Topics
Summary

This study aims to establish service environment factors to improve the management environment of domestic pharmacies. The service environment factors were categorized into material service environment (surroundings, spatial arrangement, functionality, signage) and human service environment (functional, interpersonal). The results highlighted the importance of the material service environment between consumers and pharmacies, as well as the importance of pharmacists’ professional information delivery.

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